In this assignment, my partner and I are tasked to source for a good and bad print design. We choose to review the design of posters because posters are good medium to project a message from a still picture compare to a painting or photo. With the aid of textual and graphical representation, the message should be clear and easily understood by the viewer. After the last week lecture and our past assignment, we learnt that besides text and graphic representation, there are other visual principles which need to be applied to achieve a good poster design such as visual balance, moment in the poster, emphasis, unity and its design purpose.
From the presentation, I learnt that a good poster needs to communicate well with its view. Therefore the design needs to include the following qualities:
- The poster should be visually balanced either symmetrically or by the balanced used of positive and negative spaces.
- There should be clear structure that determines an organized direction flow for the viewer when reading the poster.
- There is a level of hierocracy, the more important content with more emphasis and the least important with less emphasis. If everything has the same amount of emphasis, then the view will have a hard time to digest the contents of the poster.
- The different components in the poster should be treated as a whole. Using frames and a common background can help to denote that the components are all part of the same design.
- Lastly and most importantly, the design should be made for its specific purpose.
With these qualities, the message within the poster can be easily and clearly delivered to the viewer without any miscommunications.
This week tutorial presentation was more like a summary of what we have been trying to cover over the past few lectures. I believe it actually preparing us for our final assignment. Nevertheless, all the points covered in this presentation are most useful to everyone when it comes to decide if our work is a good or bad design.
Below is a PowerPoint presentation on the good and bad design of 2 posters. Click on the link to view.
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